Authentic Brazilian Semijoias.
Necklaces
Earrings
Bracelets
New InWhy Our Jewelry Lasts
5 Microns. The difference between jewelry that lasts and jewelry that doesn't.
Most fashion jewelry is plated with just 0.5 microns of gold — thin enough to wear away in weeks. Brazilian semijoias use 5 microns. That's the whole story.
| Typical US Fashion Jewelry | Brazilian Semijoia | |
|---|---|---|
| Gold plating thickness | 0.5 microns | 5 microns |
| Base metal | Unknown alloy | Rhodium-sealed brass |
| Expected lifespan | 2–6 months | 2–5+ years |
| Turns skin green | Often | Never |
| Safe for shower & gym | No | Yes |
| Made by specialist craftspeople | No | Yes — Limeira, Brazil |
10× the gold. Same price as the brands you've been buying.
Semijoias cut out the brand markup — not the quality.
Best Sellers
Loved by every wrist.
Our Story
Made for everyday.
We started Vieira Whelan because the US jewelry market was missing something. In Brazil, there's a category called semijoias. Jewelry with 5-micron plating, a rhodium base, and a craft standard that's been refined for decades in Limeira.
About UsThe Vieira Whelan Promise
Crafted to be worn together.
Every piece is sourced and styled so it works alone, and with everything else in your jewelry box.